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A night with Alesha Dixon & Flormar

Last night the beauty elite arrived at The Crypt, greeted by samba drums, fire throwers, floral wall decor and dancers to celebrate Flormar’s 1st birthday bash. The highly anticipated international beauty brand Flormar was launched in Ireland last year by regional CEO Paul Mooney, who I have been working with for the past year. The brand has been a huge success for the kind and down to earth entrepreneur and the event was a testament to a very successful year for one of the best budget buy brands around.

On the night I was invited to interview the Britain’s Got Talent Judge Alesha Dixon, who flew into Dublin specially to perform an exclusive energetic set. I spoke to Alesha about all things beauty, health, happiness and lifestyle. ‘It’s all about balance’ beamed the glowing goddess who wore Versace on the night. ‘If I want pizza or chocolate I’ll eat it and not feel one bit guilty about it, however I do workout with a PT and love feeling fit’. Alesha complimented my New Look ensemble saying how much she loves bright jungle colours and is really feeling double denim and urban chic street style pieces lately.

I asked Alesha about the beauty products she couldn’t live without which included coconut oil and Elizabeth Arden 8 Hour cream for some multi use magic. Lots of sleep and water were also high on her regime essentials. ‘It’s all about feeling great and looking after the insides, society is so focused on superficial lotions and potions but if you look after the inside of your body and mind the rest will look after itself’. A fan of Flormar, lipgloss is her only night out clutch bag essential.

Joanne Larby Poster CH Tralee 28th May

Overall the night was incredible, from the venue to her performance, the edible treats and goodie bags. A brand to watch, Flormar is now stocked in over 200 pharmacies nationwide and is set to open their first Irish retail store in the capital this summer. I’m very excited to announce that I’ll be hosting a Flormar Masterclass on Saturday 28th May at 2pm in CH Tralee. Tickets are €5 and fully redeemable against product. An event not to be missed, you can visit CH Tralee to book your tickets now.

Joanne xoxo

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