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Girly, creative, caring, and a deep thinker from a young age, the little girl Joanne Larby grew up to become The Make Up Fairy brand.

Now one of Ireland’s biggest blogging stars, make-up artist, model, stylist, teacher, presenters, public speakers and influencer, Joanne Larby, aka The Make Up Fairy, is passionate about empowering women to both accept themselves, and to strive to be everything they want to be.

Having qualified as a make-up artist, as well as studying child psychology and special needs, Joanne launched The Make Up Fairy blog to showcase her make-up artistry. 

Her empathy and insights saw The Make Up Fairy blog earn legions of fans, and Joanne’s chatty blog style evolved to cover beauty, fashion and lifestyle, and her trademark encouragement of the pursuit of happiness.

The 5’10” size 10 beauty also works regularly as a curvy model, promoting body confidence and sharing her experiences of carving out a career path in an industry she loves.

The Make Up Fairy became an official brand in 2012, evolving from a blog to an online magazine, including a YouTube channel, styling and beauty tutorials, workshops and seminars, and lifestyle features, from fashion and fitness to travel.

Joanne Larby has won numerous Irish accolades including the JCI Young Entrepreneur 2017Best Beauty Blog 2016Best Company Beauty Blog 2016 and Best Social Media 2015 and has been nominated for the UK Blog Awards, and two UK Cosmopolitan awards, The Best International Fashion Blog and Best Beauty Vlogger.

She now has a combined social media following of 300,000 people, with more than 250,000 international website hits a week, and was voted by Vogue Italia as the top curvy girl in the world to follow.

Joanne is also a proud Brand Ambassador for a myriad of brands.

As well as maintaining her online alter-ego, Joanne works full time in the beauty industry, staging make-up masterclasses for big names, running her own brand, giving social media seminars, hosting style workshops, and doing TV features, fashion shoots and catwalk shows. 

The Make Up Fairy grew into everyone’s favourite Fairy Godmother, and Joanne Larby’s first book Fairy Tales became an Irish best seller.

The creative dreamer, turned entrepreneur and role model to thousands, has compiled an inspiring lifestyle bible, encouraging women to follow their dreams, love their body, look their best, manage their anxiety, make healthy choices, and, most of all, to live life to the full. 

What Joanne describes as ‘A glittering guide to surviving life with sparkle’, Fairy Tales by The Make Up Fairy is about sharing life’s magic!

Joanne also launched her own brand Enchant which saw her first product ‘Fairy Wands’ quite literally fly off shelves, selling out in a matter of minutes with her second product ‘Pixie Pout’ following suit as the fastest selling Black Friday offer in leading pharmacy McCabes. Her most recent project is GlamFam a new Irish brand which houses two new products by Joanne, Illuminating Drops and Intense Cream Shadows, both on shelves nationwide June 2018.

In May of last year Joanne made the move to the UK to spread her wings and create a base in London where she expanded her business and profile. She signed with leading agency BMA as a model and influencer and took part in London fashion week. 

Joanne has also designed a new line of athleisurewear Larby Fit which is set to launch at the end of this year, seeing her brand continue to expand beyond beauty.