The new and improved website took lots of time, thought and combined efforts to achieve the finished fairy result. The first step after I decided to update my website was to source an amazing web design company. I opted for Shop Group Media; SGM are a group of talented individuals, that are passionate about creating outstanding websites, online marketing campaigns and mobile applications. Their focus is to deliver amazing web design solutions that help their customers achieve results. They have designed fantastic sites including The Bad Ass Café, Costume World and TV3 Crime In Mind so I knew I was in safe hands. Without SGM the site build would not have been possible; from moving all of my existing content from Blogger to laying the site out as per my requests the whole process was positive.
The next step was to source my inspiration for the new layout and theme of my website. This was the fun part, considering I have been thinking about the colors and design for such a long time and each component carries it’s own significance to provide individuality. For the colour scheme I chose a four colour palette including the Perfect Peach, Powder Pink, Tiffany Turquoise and Silver Sparkle. Peach is a colour I have always loved and worn, I find it compliments tanned skin and it was the colour of my first knitted jumper as a baby. Powder Pink signifies the ultimate girly shade and represents every princess out there. Tiffany Turquoise is my favourite blue hue and symbolizes elegance and luxury by virtue of the jewellery brand. Silver Sparkle is an accent color used in less obvious detailed parts of the site including my costume. It’s like an accessory to my outfit and that touch of sparkle that makes The Make Up Fairy special. This color palette is also a natural and more mature progression from the original hot pink and teal scheme I used in my old blog. The colours combined give a girly yet quirky appearance with class and individuality. You can see more of my inspiration here.
The next step was to source a costume designer. I knew immediately I wanted to go with Fionnualla Bourke who is the perfect fashion fix for costume candy and has made ensembles for the likes of Miss Ireland, well known venue dancers and drag queens alike. Fionnuala is a highly skilled dancewear and costume maker, she was a contestant on Project Catwalk on Sky One and even specializes in handcrafted phone covers which are personally designed and handmade. Together we created the most perfect pieces to feature throughout the site including the main banner. You can see more detail of the handmade dress, shoes, wings and wand here.
I then needed to find a photographer to shoot images for the site. I opted for Drew Heaslip a professional published photographer of nearly 5 years. He is the owner of Aperture Studio established in October 2006, which is now known as Icon Images as of April 2011. I have worked with Drew before for portfolio shots and I have always been extremely happy with his work. I traveled up to Lisburn where his studio is located and we began by heading to Hillsborough forest to shoot the fairy images for the banner. Afterwards we did the beauty shots you see on the homepage which section off the site. You can read more about the shoot itself here. I brought some props on the day which match the colour scheme and have relevance to each section of the site which you can see here.
Whilst organizing all of the above myself and Starlit Jewellery combined forces to create a spectacular launch to celebrate both their new stunning AW12 Collection and the launch of my new site.
Finally, after blood, sweat, tears and alot of sparkle I am over the moon with how everything turned out. I will be posting about the launch night including all the details, from the red carpet and fashion show to the cupcakes and champagne.
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